The three levels of Hormozi's business blueprint, and the key steps in each

Here are the three levels of Hormozi's business blueprint, as explained in the provided YouTube video, and the key steps within each level:

Level 1: Fundamentals

  • Who You Are: You are the foundation of your business. To build a successful business, you need to develop the right knowledge, skills, motivation, and environment.

    • Knowledge: Acquire knowledge about wealth creation and identify high-return opportunities.

    • Skills: Develop essential business skills, especially sales and marketing.

    • Motivation: Surround yourself with successful individuals to stay motivated and overcome negativity from those who don't share your vision.

    • Environment: Create an environment that minimizes distractions and supports your goals.

Level 2: Who to Sell to & What to Sell

This level involves identifying your target audience and crafting a compelling offer.

  • Who to Sell to:

    • Focus on a specific niche, starting with a smaller group of higher-paying customers.

    • Identify a target audience by considering your own experiences: pain you overcame, passions you have, and professions you've worked in.

    • Filter your potential customer groups by asking these questions: Do they have the problem you solve? Can they afford your solution? Do they have a sense of urgency? Do they have the authority to make the purchase?

    • Above all, prioritize the group you can provide the most value to.

  • What to Sell:

    • Create a product that is unique, expensive, sticky, and has low delivery costs (air).

    • Consider how scalable your product is, aiming for low incremental costs to acquire new customers.

Level 3: Get Them to Buy, Buy More, Get Help, Keep Your Advantage, Stick With It, Get Better

This level covers the practical aspects of running and scaling a business for long-term success.

  • Get Them to Buy:

    • Find Out: Employ the Core Four actions (warm outreach, cold outreach, content creation, paid advertising) to reach your target audience.

    • Get Them to Buy: Utilize the CLOSER framework to effectively close deals (Clarify, Label, Overview, Sell the Vacation, Explain Away Concerns, Reinforce).

  • Get Them to Buy More: Employ various strategies to increase customer lifetime value, such as increasing prices, decreasing costs, offering subscriptions, selling complementary products, encouraging bulk purchases, providing higher and lower quality options, and decreasing quantity for some to convert them to buyers.

  • Get Help: Build a team to scale your operations. Focus on acquiring talent that complements your existing knowledge base, effectively delegate tasks, and use the Management Diamond framework to ensure your team is productive.

  • Keep Your Advantage: Leverage the power of your brand to command higher click-through rates, conversion rates, and prices. Recognize that skill is a form of leverage and that volume of work leads to increased skill and leverage.

  • Stick With It: Maintain focus on your primary goal and resist distractions. Avoid jumping between opportunities without giving your current one sufficient time to flourish.

  • Get Better: Continuously improve your skills and knowledge through a feedback loop. Analyze data to identify common factors that contribute to success and use those insights to refine your approach.

Hormozi emphasizes that achieving significant success requires building an intimate relationship with your goals and being willing to make sacrifices to achieve them. He also highlights the importance of viewing business as an infinite game, where the objective is to continuously grow and improve.

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