OVERVIEW of The Three Pillars of Business

 Here Alex Hormozi, outlines three core pillars of business:

  • Acquisition (Marketing and Sales): This pillar encompasses everything related to getting customers. It involves activities like marketing to make people aware of your product or service and sales to persuade them to buy.

  • Delivery: This pillar focuses on fulfilling the promises made during the acquisition phase. It includes product design, creation, distribution, and delivery. In service businesses, delivery involves onboarding clients, providing ongoing support, and ensuring customer success.

  • Operations: This pillar encompasses all the essential functions that support acquisition and delivery. This includes departments like legal, finance, payroll, HR, and recruiting.

These pillars are interdependent and crucial for business growth. The speaker stresses that while acquisition and delivery are the core value creators in a business, operations provide the necessary support to ensure these functions operate smoothly. He emphasizes that many entrepreneurs overlook the importance of operations, which can hinder the overall scalability of their business.

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